Wednesday, May 16, 2012
Let all distractions fall away.
Now, ponder the big questions. Who are we? What are we doing? Why are we here?
That’s how it all started a few months back when we embarked on a branding and positioning project for our agency.
It’s a challenging and rewarding process that involves distilling a lot of complex issues down to one simple idea. After a period of intense self-reflection, research, analysis and argument, we’ve re-established our TrueCenter™, and we’re excited to be revealing the results today.
Cutting through complex issues to produce decisive actions – in our case, a name change – is what we believe makes our team special. In a complicated world, we’re determined to help our clients see clearly toward achieving their goals.