An organic approach offers benefits well beyond increasing website traffic
- Gaining credibility – If you’re on the first page with your subpages listed, your company and your brand command a level of respect that ads and PPC alone cannot bring (and at a lower cost, too).
- Standing out – There are hundreds of millions of active websites. It can seem nearly impossible to get attention. But when your website is optimized for targeted keywords your audience uses, it can provide the differentiation you need.
- Getting clicks – About 18 percent of click-throughs on Google go to the very first search result, according to a 2011 study by Slingshot SEO. The second position comes in at 10 percent, the third at 7 percent, the fourth at just under 5 – and all others at sub-2. Securing a spot at or near the top is a key way to gain a significant edge.
- Increasing competitiveness – Your competitors are applying SEO practices, too. Stay ahead of them by executing in a way that’s smarter and more strategic.
- Helping your customers – Search engines are unique in that they provide targeted traffic – people looking for what you offer. Support their quest by making it easy for them to find you through a search engine.
- Learning and adapting – By revealing what people are searching for in your industry, SEO analytics help you uncover shifts in demand and market conditions, which can in turn help you adapt your products, services and strategies for more revenue.