tag:blogger.com,1999:blog-8250562002727571896.post6476420542195726016..comments2023-03-20T10:27:00.646-05:00Comments on Inside B to B Marketing: Solutions Anyone?Christy Domanoskihttp://www.blogger.com/profile/17802770727985802954noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8250562002727571896.post-45640428870353467612007-02-15T14:27:00.000-06:002007-02-15T14:27:00.000-06:00Thanks Gary--great comment!Sadly, the march to sol...Thanks Gary--great comment!<BR/><BR/>Sadly, the march to solutions has also crept into consumer marketing. There's a joint in town here called "Dinner Solutions," which I guess prepares everything you need to cook a meal so you can cook it without the prep time. <BR/><BR/>I'm waiting for Depends to be rebranded as "Adult Incontinence Solutions," Miller to reposition their beer as "Reality Solutions" and Ford to stop selling cars and start selling "Transporation Solutions." Wait--they're already not selling cars...scratch that last one.Mike Stefaniakhttps://www.blogger.com/profile/01581078903011994725noreply@blogger.comtag:blogger.com,1999:blog-8250562002727571896.post-45285671278131554932007-02-15T14:20:00.000-06:002007-02-15T14:20:00.000-06:00Wow, I thought I was the only one who was sick of ...Wow, I thought I was the only one who was sick of "Solutions" ! It's become like "Motherhood and Apple Pie" in politics - everyone supports it, but to say so means absolutely nothing. There's another aspect of the word "Solution" as a vague, positive term which bothers me, too. It carries with it the faint echo of Hitler's "Final Solution", a euphemism which, standing alone, sounds as innocuous as the answer to a mathematical problem. I bet if B2B marketers seeking distinctive branding would associate the hackneyed "Solutions" with the terrifying sameness exemplified by a eugenically purified master race, instead of a trendy and overused catchword, we wouldn't be hearing about "Solutions" at all anymore. And that would be the very best "Final Solution"!Anonymousnoreply@blogger.com