Friday, September 22, 2006

You Always Knew What To Do – Now Do It

How do you know? How DO you know?!?!

It’s decision time. You’ve heard from the people heading up the project. From the experts. From the agency. From the researchers. From others around the office.

You ran it by your wife and kids. Your old college friend who always did well in Vegas. Your mentor. Your pal from a previous job. Your dog.

You applied your usual methodic process for making decisions. Still…you’re looking for something more. What’s missing? What else can you do?

BLINK. That’s what.

Go back to the beginning. The very beginning. (No, not the book of Genesis – when you first saw the creative concepts) Remember what you thought in the first few seconds? It’s just a piece of advice that has served me well throughout my career. Incidentally, I am not the only one who has this philosophy. This is the subject of Blink—a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem.

Click below for author Malcolm Gladwell’s rationale and decide for yourself if it’s worth the read….you’ll know in a blink.

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