Monday, September 24, 2007

Building a Name in Blogging—without Your Own Blog

Having a web presence is critical. And lately, more and more companies are even taking the time to create their own corporate blogs. But starting and maintaining a successful blog is a substantial undertaking requiring a lot of time and commitment. A blog must feature engaging posts on compelling topics—consistently.

If your organization doesn’t have the resources to do justice to your own blog, there’s another way to build an online presence: contributing to other blogs. In Milwaukee, we have BizBlog, a blog updated daily as part of the The Small Business Times. Check out how John Scheibel, our CEO, is increasing Scheibel Halaska’s presence on the web.

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