Fires, explosions, natural disasters, chemical spills, manufacturing accidents, labor strikes—every crisis threatens a company’s stability, its reputation and, in the worst case, its survivability.
That’s why, when a crisis occurs, your response must be swift and effective. And the secret to taking quick control of a crisis? A sound crisis communications plan. It’s a strategic roadmap to get you through a situation, while minimizing potential damage.
Here’s a primer for developing your plan.
In the moment of crisis
And here’s the best tip we can give you, by far: If you don’t already have a crisis management plan, start developing it right now.