Friday, October 23, 2009

Lucky 7? Microsoft Marketing Better with New Windows

Jaded techies around the world are grudgingly admitting that, whaddya know, Windows 7 is actually pretty good

It’s not at all clear whether the launch can help Microsoft fully recover from the expensive failures of Vista. But the strong initial buzz suggests they’re doing a lot more things right this time around.

 Things like:

n      Much closer collaboration with PC makers in developing the new product

n      Going for a more evolutionary, rather than revolutionary, advancement

n      Emphasizing Windows 7’s user-inspired improvements


The customer focus is also carried through in a push for “launch parties” at users’ houses (which was noticed in the marketplace at least enough to spur its own parody video). And there’s a nice, cohesive theme going throughout, around the number 7. Read a fairly glowing overview of all the moves over at Business Week.

Looks like the MS team has determined that, if they’re going to get a cynical, stingy public to buy in this time around, they’d better involve those customers from the start, give them a product they’re looking for and tell them about it every way they can.

The result is that, for once, Microsoft seems to be setting a good marketing example.

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