Should your business be on facebook?
Yes. With more than 300 million users across all demographics, you shouldn’t ignore this channel.
However, what you do with your facebook page is a different matter. Many companies may be unsure how to proceed in this huge but still evolving arena.
Maybe start by consulting this helpful primer on facebook pages for small businesses in The New York Times (sign-in required). There are some good links to other resources there, so by all means, read the article when you have time (away from facebook).
In the meantime, some key takeaways:
- Start with strategy. Yes, you should be on facebook. No, you should not be aimlessly wasting time. However, there’s a learning curve involved. So identify objectives, and start experimenting now with ways to achieve them.
- Show, don’t sell. People use facebook to interact, not to buy things. They’re interested in the personality of your business, so give them that experience on your page—not a bunch of pushy hype.
- Stay up to date. Regular doses of current and relevant news, events and commentary keep visitors returning.
- Don’t expect too much. Since facebook is about relationships, and relationships take time to develop, maintaining a great page won’t do your salespeople’s job for them.