Friday, August 6, 2010

Manufacturers Must Capitalize on Current Momentum

While the rest of the economy rides the roller coaster, American manufacturers have been on a strong, steady climb.

Here’s some of the latest evidence that manufacturers are leading the way out of the recession.

It’s been a long time since our country’s factories have been at the forefront of positive economic trends. And we hope the public is taking notice. But the reality is, manufacturers can’t simply hope that people are aware of their successes.

No, the manufacturing industry has spent too many years burdened by bad news and perceptions of impending doom to suddenly expect opinions to change. Meanwhile, many of these companies have been too busy just trying to stay afloat to bother with branding, marketing, advertising, PR and all the other pursuits that could help turn the tide.

But now we arrive at this crossroads. It’s a perfect opening for manufacturers to use their momentum to their advantage, and get out in the marketplace with a forceful message about what makes them unique—the exciting work they do and the extraordinary value they provide to customers every day.

Manufacturers have proven themselves up to the challenge of an incredibly difficult economic environment. Now is the time to leave all that behind.

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