Friday, October 15, 2010

Will Your Merger Make It? Key Communications Tips

Mergers and acquisitions are proliferating again—and not just in the airline industry. In many markets, companies large and small are getting in the M&A game.

This despite overwhelming evidence that most M&A efforts fail.

The reason? Too much focus on the numbers driving the transaction, and not enough on the people who will make it a reality.

That doesn’t mean your company can’t do M&A right. Just don’t overlook the critical importance of strong, consistent, well-planned communications with everyone involved—employees, customers, your industry and the public.

For some great tips on how to do that, be sure to check out our free webinar, “M&A Communications: Better Strategy. Better Actions. Better Outcomes.”

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