Friday, January 7, 2011

Jargon to Drive Me Crazy!

Soon after the annual Lake Superior State University list of banished words comes a Forbes article posted today busting on business jargon.

With the battle against cliché heating up, will 2011 spell the end of hackneyed phrases?

Ha—not hardly!

List posts ranting about “paradigm shifts” and the ilk are as commonplace as the tired language they strive to eliminate. Here’s one. Here’s another. And here we go again ...

These articles continue to proliferate because jargon never dies. New buzzwords slip into our language every day. At the end of the day, it’s just too tempting and too easy to use.

Nevertheless, in 2011, we can all at least try to avoid the cliché and think outside the box instead.

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