- Understand what characteristics define your company – Involve everyone from your CEO to your customers and vendors to really delve into what is important. Once you know, market it.
- Become a thought leader – through articles, speaking engagements and events. When prospective employees Google you, give them plenty of reading material that showcases the innovation, knowledge, and involvement of your company.
- Update your recruiting – Word of mouth isn’t enough anymore. People spend so much time online that it’s critical to develop a digital presence. Develop a careers page, partner with technical colleges and join social media.
- Support government and community hiring initiatives – prospective employees want to be a part of something bigger, see what you can do to help programs, such as Dream It, Do It in your area.
Waiting for talent to seek you out is no longer adequate - Manpower Group recently released the results of its seventh-annual Talent Shortage Survey, revealing 49 percent of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations.