When you recognize the unknown, you ask questions. And asking questions illuminates answers.
For example, ever heard of the Five Whys? It’s a technique originated by Toyota in which you get to the root of a problem by asking "why" five times. Watch a good Five Whys primer from Harvard Business Review below.
- Launching a product
- Considering a brand extension
- Starting an ad campaign
- Entering a new market
- Going after new customers