- Involve your sales team. Ensure your content aligns with your sales initiatives and appeals to your customers’ evolving needs.
- Spread the word across channels. Use and reuse – taking different angles with different audiences – in blogs, social media and more.
- Create relevant landing pages. When you share free content, you can bring audiences back to properties you own to capture leads and continue the engagement.
If you’re interested, explore these other integrated marketing ideas.