Friday, August 18, 2006

Find Your WOW!

For the last several years, I’ve been visiting the sites of web design firms and creative associations to keep an eye on where web design is going.

I watch for a couple of things: the WOW factor and if it’s actually advancing the brand.

My challenge to you is to visit Favorite Web Awards (click below) and check out a few of the sites. Does the creative drive the brand? Does the tone match the product or service ? It’ll be interesting and help you separate WOW for WOW sake and WOW that drives a brand. Enjoy.

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