Friday, August 25, 2006

New Data on Ideal Home Page Layout?

If you're not already subscribed to Marketing Sherpa's B to B channel, you're missing a lot. The current post features a new case study suggesting that executives prefer home page links organized a la search results (vs. graphic nav buttons). Very interesting stuff and certainly worth a close look.

My take on the findings: the approach that fared best seems to be best-suited to sites aimed at generating online transactions. I'd love to see data on what happens when you apply this approach to a site that's primarily about advancing prospective customers through a long sales cycle—i.e., sites used by companies offering high-dollar, B to B products or services.

Until then, though, read the story and view the accompanying graphics to see the differences between the various versions. It's available for free viewing by anyone until September 4.

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