We’re all trying to grow business without spending too much money. Good thing we have the Internet. Because online, there are all kinds of low-cost opportunities to reach more prospective customers and engage them like never before.
In this unkind economy, you owe it to the future of your company to explore how social networks, blogs, wikis and the like might fit in with your business objectives.
But for most businesses, especially in the B2B realm, Web 2.0 is uncharted territory. So, to get started, the Wall Street Journal has a helpful primer, The Secrets of Marketing in a Web 2.0 World. The piece contains insights and advice from experienced web marketing types.
One key takeaway happens to be one of the most difficult aspects to grasp about the online environment: that the online community directs the conversation. You can’t force the flow, but you can interact with more people and in more ways than ever.
That’s why the WSJ article’s final pointer is also probably the most important: Embrace experimentation. Don’t be afraid to try things out. But along the way, keep analyzing whether the results you’re achieving support your overall strategy.
Friday, January 16, 2009
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