While deal-of-the-day group coupons are a big hit with consumers, it’s uncertain whether they’ll catch on in B2B. Still, that hasn’t stopped several sites from trying.
The concept usually involves a minimum number of purchases needed for a deal to be activated, serving as a sort of insurance for advertisers. This works well for B2C deals—although not without some profitability challenges.
In B2B, you’re even less likely to make big money directly from a group coupon offer. And yet, maybe that’s not the point.
The value of a social commerce site, after all, is much more social than commercial. Think of it as another marketing channel to reach and engage new prospects.
So, is a deal-of-the-day right for your business? Depends. It’s a more logical fit for small- to medium-sized businesses with transactional business models. Group coupons can help fill the pipeline with new customers for equipment parts, design and delivery services, etc.