Note to anyone considering joining the group coupon fray:
Begun, the coupon war has …
So where does that leave early leaders such as Groupon and LivingSocial? If they weren’t already challenged by rapidly increasing competition from every direction, they’ve got to be worried about facing down the two overlords of online.
When the dust settles, there will probably be niches left to fill. In the meantime, it might be best to step aside and let the big guns blast it out.