Wednesday, May 16, 2012

On Finding Our TrueCenter™


Breathe deeply.

Let all distractions fall away.

Now, ponder the big questions. Who are we? What are we doing? Why are we here?

That’s how it all started a few months back when we embarked on a branding and positioning project for our agency.

It’s a challenging and rewarding process that involves distilling a lot of complex issues down to one simple idea. After a period of intense self-reflection, research, analysis and argument, we’ve re-established our TrueCenter™, and we’re excited to be revealing the results today.

Introducing ...
Introducing Trefoil Group

Cutting through complex issues to produce decisive actions – in our case, a name change – is what we believe makes our team special. In a complicated world, we’re determined to help our clients see clearly toward achieving their goals.