Friday, February 26, 2010

Social Media Buzz Begets Higher TV Ratings?

On the heels of last week’s post reminding us that social media hasn’t killed email marketing, turns out the social media hordes haven’t devoured TV, either.

The twitterati may even be boosting TV ratings, from the Grammys to the Super Bowl and now the Olympics.

It’s just a theory at this point, but it makes sense from a “rising tide lifts all boats” perspective. Or maybe from a “no such thing as bad publicity” mindset?

The point is that all media are increasingly interconnected, so a win in one channel can easily be leveraged for a win in another. Just keep that snowball rolling along the same strategic path, and watch it grow bigger and bigger.

Friday, February 19, 2010

Email marketing lives!

Well, whaddya know: social media isn’t killing email, according to a new survey.

Actually, it seems, people who are active in social media check their email more often.

That’s not entirely surprising when you think about it. People who are active in one online realm are likely to be active in another. Plus, notifications about social media goings-on come through personal email—another reason to check your inbox regularly.

So, what’s it mean for marketers? Greater bang for the buck, basically.

Because social media and email and blogs are all interconnected, and increasingly so, the opportunities are more bountiful than ever to share your message and expand your reach. A morsel of good news coverage can become an upbeat tweet, an article in your email newsletter, and so on.

It’s yet another reason why a cohesive online strategy is essential. Figure out what you’re trying to accomplish and whom you’re trying to reach, and take advantage of every way possible on the web to do so.

Friday, February 5, 2010

The Ferment over Milwaukee’s Brand Identity

One word: Beer.

That was the extent of my knowledge of Milwaukee when I moved here six years ago. So yeah, I could certainly identify with all the ignorant out-of-towners cited recently as evidence of the need for a Milwaukee brand-identity task force.

Some are skeptical. There are lots of groups already working very hard to promote Milwaukee. What’s another task force gonna do? But if the new panel can get these organizations aligned and speaking with one voice, it could make a difference.

As they try to do that, here’s something to consider: Don’t underestimate the power of beer. I understand that some want to get past the traditional concept of Brew Town. But, um, beer with me here. For me, at least, beer was reason enough to give this town a chance. And when I did, I was pleased to find so many more reasons to stay.

Sure, outside of “flyover country,” people like my former self have little to no awareness of Milwaukee. But sometimes, such low expectations can work to your advantage. Because when people do find their way to this city, they’re always pleasantly surprised.

If only we could get them to visit … So the challenge for the task force isn't only to create a cohesive brand identity, but also to craft one that gives people a consistent call to action—a warm invitation, sprinkled with Midwestern humility and hospitality.

Milwaukee: Join us for a beer?