For the last several years, I’ve been visiting the sites of web design firms and creative associations to keep an eye on where web design is going.
I watch for a couple of things: the WOW factor and if it’s actually advancing the brand.
My challenge to you is to visit Favorite Web Awards (click below) and check out a few of the sites. Does the creative drive the brand? Does the tone match the product or service ? It’ll be interesting and help you separate WOW for WOW sake and WOW that drives a brand. Enjoy.
http://www.thefwa.com/
Friday, August 18, 2006
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