Word of Mouth Marketing: More Valuable Than Ever

In these days of tight resources, the quest to do more with less has many of us returning to marketing basics.

You don’t get more basic—or more cost-effective—than word-of-mouth marketing. And today, good old-fashioned word of mouth can be easier and more powerful than ever, thanks to social media and other web 2.0 tools.

To help you get going, there’s a constant parade of great advice and examples to emulate over at the Word of Mouth Marketing Blog.

It’s run by to Gaspedal, a noted word-of-mouth marketing consultancy led by Andy Sernovitz, author and expert in word-of-mouth and its 21st century manifestation in blogs and social media.

OK, full disclosure: We were pleased to see that a Nueske’s tradeshow giveaway we orchestrated got a shout-out recently on the blog.

Nevertheless, gaspedal and its blog have tons of excellent tips for how you can fuse classic approaches and new technology to accelerate your success. So go check it out and put it to use.