The Recovery Is Ramping Up. What about Your Marketing?

Feeling a little more optimistic lately?

If so, it’s not without cause. Numerous signs suggest that the economy is continuing to emerge from recession:

• Although we’ve topped 10 percent unemployment, new claims for jobless benefits are down.
• Retail sales are picking up.
• Productivity is hitting new highs.
  

If you have some other tales of the upswing to point out, please join the conversation at Positive Breakthroughs, a LinkedIn group promoting good economic news.

In the meantime, you should be thinking about how you’ll take advantage of new growth opportunities as they arise. After all, there will be no shortage of companies vying for new business in the coming months.

How are you going to set yourself and your company apart from the fray?

It doesn’t have to mean big spending. As AdAge points out, positioning yourself as a thought leader is a smart, cost-effective way to differentiate yourself and increase your visibility. Whatever niche you’re in, now is the time to demonstrate your expertise through relevant social networks, in the trade publications and on the blogs.

You can start by commenting right here. ;)