Timing Has Never Been Better for an Ethics Refresher

Hey, we’re all ethical people here.

But these are confounding times—and not just politically and economically speaking. Marketing communications professionals of all stripes are confronting an array of rapid technological and cultural changes.

Even the most upstanding among us can get caught up in confusion and lose sight of what’s right.

So sometimes it helps to be able to refer back to the basics. That’s why we here at Scheibel Halaska have signed on to the Principles and Practices for Advertising Ethics recently set forth by the Institute for Advertising Ethics, a group administered by the American Advertising Federation (AAF).

The principles comprise eight rules to live by, centered on a few simple ideas:

• Honesty
• Transparency
• Fairness

Good reminders to keep us all grounded in these fascinating, challenging days. Go ahead: Read the full IAE principles document.