Monday, April 11, 2011

Update: More Love for B2B Social Media Book

As we posted last week, Eric Schwartzman, a co-presenter with Mary Scheibel at the Plastics News Executive Forum last month, has filled an important gap with a book dedicated exclusively to B2B social marketing, "Social Marketing to the Business Customer."

Plastics News Editor Don Loepp seems to like the book, too. Seeking to expand on the conversation, he’s inviting readers to share how they’ve used social media in imaginative and effective ways. He’s also giving away 3 copies of the book to the best comments, so go ahead and give it a shot if you’re feeling social.

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