Innovate Creatively to Address the Talent Paradox in Your Organization

Manufacturing is consistently seen as a key component of a strong economy and as a critical job creator. Yet according to a recent public perception survey conducted by Deloitte and The Manufacturing Institute, many individuals don’t consider manufacturing careers highly desirable. These insights and more were shared during a recent webinar titled, “HR Management in Manufacturing: A Vital Lever for Talent-Driven Innovation.”

The war to attract and develop talent through creative innovation is a growing trend in the manufacturing industry. That trend is driven largely by difficulty in filling talent gaps, escalated turnover costs and a demand from potential employees for engaging and meaningful work.

So, how can you successfully address this talent paradox? As noted in the webinar, here are just a few actions that are already working:

• Establishing partnerships with community colleges, trade organizations and industry peers
• Building and monitoring social media engagement focused on recruitment
• Aligning onboarding and retention strategies with what’s important to vital recruits

Other actions to consider include:

• Developing a careers website dedicated to recruitment
• Supporting your recruitment efforts though media relations
• Hosting an open house or other special event that allows potential employees to explore your facility, ask questions and learn more

In an increasingly competitive marketplace, winning the talent game requires smart strategies, utilizing a variety of channels. Explore more about how our agency is helping clients deal with the crucial talent issue. Or check out the case study below: 

Case Study (PDF): How a comprehensive program can support  HR recruiting efforts

No One Is Coming to Save You from the Skills Gap

Your company is going to have to take the initiative. Trefoil Group’s principal, Mary Scheibel, reflected on this reality and how companies can win the talent game at the recent Society of the Plastics Industry conference in Miami. 

Open almost any major manufacturing publication and you’ll see a common thread: the ever dooming skills gap. Despite the worrying, however, many mid-market manufacturers are not doing all that they can do to make themselves attractive to skilled recruits.

So how can you do a better job? Let’s break it down into three focus areas.

• Differentiate your company. Why should people want to do business or work for your company? Don’t blend in with all the competitors. Tell a compelling story. Be the bold, colorful competitor that sticks out. Keep in mind that a strong brand that appeals to customers often appeals to recruits as well.

• Define and drive your culture. Culture is more than a competitive advantage; it’s the number one attribute recruits value most. If you don’t have a culture that’s driven to succeed, start to build one right now.  If your employees are inspired, they’ll help you win against the toughest competition. 

• Build a strong online presence. A recent study done by Cisco demonstrated “that 1 in 3 college students and young professionals consider the Internet to be as important as other fundamental resources like air, water, food and shelter.” Thus, the web offers one of your strongest opportunities to showcase your brand personality and engage talent. 

So what are you waiting for? It’s time to tackle this tough issue today. For further insights on recruiting, retaining and aligning a great workforce, you can review Mary’s presentation below.

Winning the Talent Game in an Increasingly Competitive Marketplace from Trefoil Group